Textile technology and adolescent product leader to introduce odor-free socks, restoring confidence for tweens and teens struggling with stinky feet.
Acteev, an award-winning, odor-fighting textile technology, is partnering with their first adolescent undergarments brand, OOMLA. Together the partners aim to combat unwanted, hormone-induced footwear smell by creating odor-free socks powered by Acteev. With an already high demand, products will be available for purchase winter of 2022.
OOMLA Founder, Pediatrician and puberty expert, Cara Natterson, was looking for a sustainable, odor-fighting solution when she discovered Acteev. Its award-winning, natural zinc technology is embedded into the fabric rather than coated on, using less water in the manufacturing process. Plus, with the use of Acteev’s high-quality materials these socks are built to last, meaning less landfill waste.
“I gave Acteev prototype socks to members of a teenage rowing team. I asked them to wear them for seven days straight and one participant wore them without washing,” said Natterson. “Afterwards, I collected them, and they all came back odor-free. At that moment, I knew Acteev was the right partner.”
Beyond OOMLA’s new odor-free sock line, Acteev is working with fashion designers, entertainment personalities and professional athletic brands to bring innovative, sustainable visions to life.