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Ascend Performance Materials’ Acteev technology takes prize at outdoor retailer innovation awards

The awards recognize new and groundbreaking technologies used in winter apparel, outdoor and sports products, and materials

Ascend Performance Materials’ Acteev Protect™ antimicrobial odor-resisting fabric technology has been named a winner at the 2021 Outdoor Retailer Innovation Awards. The awards recognize new and groundbreaking technologies used in winter apparel, outdoor and sports products and materials.

Acteev Protect was chosen out of a record number of submissions for its performance across four criteria – Spark: concept, design, appeal; Desire: opportunity, differentiation; Function: innovation, functionality, insight; and Impact: cultural, environmental, business.

Nikki Huffman, the principal business development leader for the Acteev™ textile group, accepted the award at a virtual ceremony held during the Outdoor Retailer Winter Online tradeshow.

“We are honored to be in the company of so many talented innovators,” Huffman said. “We envision an Acteev world with Ascend working together with other manufacturers and innovators to create products in a wide range of applications, ranging from sheets and pillowcases to scrubs and hospital gowns, athleisure wear and even socks, swimwear and intimate apparel.”

Acteev is made with a patent-pending technology that embeds zinc ions in a polymer to create long-lasting antimicrobial properties. The result is a fabric that destroys odor-causing bacteria and fungi. Acteev yarns and fabrics are abrasion-resistant, soft and durable. And because the zinc ions are embedded during the polymerization process, knit and woven articles made with Acteev retain their antimicrobial efficacy for up to 50 washes.

Testing on knit fabric completed at the University of Cambridge demonstrated that Acteev technology deactivates SARS-CoV-2, the virus that causes COVID-19, with 99.9% efficacy on contact. Ascend is working with governmental agencies to obtain the appropriate regulatory clearances to make specific claims in the U.S. regarding the technology’s antiviral properties.

“It’s an honor to be chosen as a finalist by Outdoor Retailer, and we are proud to be named among these incredible innovations in the outdoor apparel and gear industry,” added Dr. Lu Zhang, vice president for Ascend’s Acteev business.

Product availability can be found at and on social media: @acteevbyascend on Instagram, Twitter and Facebook.

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Acteev’s antimicrobial technology is embedded to protect the product. The product does not protect users or others against disease-causing bacteria, viruses, germs, or other organisms. These claims are approved for use in the United States, China, and select other markets. All partners using Acteev in their products should follow all local laws and regulations pertaining to claims. Contact your Acteev representative for details.